Episode 109 - Demi Marchese : Building Your Tribe

Demi Marchese YouTube Thumbnail .jpg

Demi Marchese is the founder of12TH TRIBE, a women's online fashion boutique that sells clothing, shoes, accessories, home decor and more. Inspired by the eleven countries she visited while studying abroad, this 8th Wonder of the World incorporates both fashion and travel.

Born and raised in Danville, CA, she knew she wanted to go into fashion by the age of 14. She was on the fashion board at Nordstrom and had her outfits laid out before she would go to school. She attended 2 community colleges before transferring to San Diego State University where she majored in Communications.

After graduating in 2014 and not landing her dream job with Nasty Gal, she started 12th Tribe. What started as her selling clothes out of her bedroom grew into her now office in LA where she runs and operates the business. How does she select which products to sell? She goes on a yearly treasure hunt trip where she finds items from around the globe that she knows her customers will love.

In this episode Demi discusses the best advice she has to aspiring entrepreneurs is to not compare yourself to others, the strength that she’s most proud of is being relentless, if you’re dealing with any form of  depression do not give up, why being comfortable is evil and the importance of building your tribe.

Check out the full podcast HERE.

Podcast Outline (Time Markers For Audio Version Only)

  • Born & raised in Danville, CA (7:30)

  • Mother was/is an entrepreneur and taught her to say yes to everything, to follow her dreams (12:50)

  • Knew she wanted to go into fashion by 14. Was on the fashion board for Nordstrom (16:35)

  • Went to 2 community colleges before transferring to San Diego State University, majoring in Communications (19:00)

  • Started La Celeste Summer Blog while studying abroad in Barcelona, Spain (23:20)

  • Doesn’t land her dream job with Nasty Gal, starts 12TH TRIBE (29:30)

  • Did wardrobe styling at first when moving to LA. Nick Jonas, Cover Girl commercials etc (38:20)

  • Biggest struggles with growing 12TH TRIBE since launch is having the right the structures/operations in place (42:25)

  • Best advice to aspiring entrepreneurs is to not compare yourself to others (45:45)

  • Creating a tribe of supporters through an ambassador program (51:10)

  • The strength she is most proud of is being relentless (54:35)

  • If you’re battling depression, do not give up (56:30)

  • Ended up in the hospital from an Ulcer because of stress opened her eyes (64:15)

  • Ask Bobbay any 1 question: What’re you most afraid of? (70:45)

  • Where to find Demi on social

  • Advice for people trying to find a passion/purpose (77:15)

    • Don’t settle. Comfortable is evil.

    • If you don’t know what your passion is, go talk to people