Episode 99 - Brandin Cohen : Fast Failures Are Wins

Brandin Cohen YouTube Thumbnail .jpg

Brandin Cohen is the CEO and founder of Liquid I.V., a water additive that uses Cellular Transport Technology (CTT) to deliver hydration to your bloodstream faster and more efficiently than water alone. Today they’re in 20,000+ stores nationwide.

Born and raised in Manhattan Beach, CA the combination of both his father instilling work ethic and his mother teaching him to care for people has greatly influenced who he is today. With an almost full ride golf scholarship to Loyola Marymount University, he visioned making it the PGA someday.

During his senior year, Brandin dealt with a shoulder injury and he refocused his time into business. He ended up winning Entrepreneur of the Year at LMU after helping send 20,000+ meals to Haiti after the 2010 earthquake.

With wanting to help hydrate people more efficiently, Liquid I.V. was born. What started in local spin studios then went into 1 Whole Foods, then 12 and continued to rise to where they’re today. One of the biggest entrepreneurial lessons he’s learned thus far is to be absolutely relentless. Hydration will always be the main focus of L.I.V. but moving forward they plan to expand into other health categories.

In this episode Brandin discusses to be successful we need to be at our absolute best, changing the world with other people, never stop until you get to where you want to be, be aware of yourself and how fast failures are wins.

 

check out the full podcast HERE

 

Podcast Outline (Time Markers For Audio Version Only) 

  • Grew up in Manhattan Beach, CA (7:05)

  • Father instilled work ethic / killer instinct, Mother taught him to care for people (8:10)

  • Gets an almost full-ride scholarship to play golf at Loyola Marymount University (12:25)

  • Injures his shoulder his senior year (14:05)

  • Sent 20,000+ meals to Haiti after the 2010 earthquake. Won Entrepreneur of the Year at LMU (15:40)

  • Graduates and takes a sales job with the Arizona Diamondbacks (19:45)

  • Building a team with people that all have a common purpose (25:00)

  • Seeing friends drink Pedialyte sparked the inspiration for Liquid I.V. (28:25)

  • Test to scale. It’s not about what you like/want, it’s about how the market is looking for (31:10)

  • Liquid I.V. hydrates you and helps keep you woke throughout the day (32:45)

  • Taking a product from 0 to 20,000+ stories including Costco, CVS, Walgreens & more (35:15)

  • Biggest entrepreneurial lesson thus far: You have to be absolutely relentless (41:46)

  • With every order of Liquid I.V. they donate 1 serving Hands Together (Haiti), Feed The Hungry (Uganda) & in Los Angeles (49:05)

  • Hydration is the main focus. Sleep products and more to enhance our health to come in the future (53:05)

  • Fast failures are wins (57:05)

  • Changing the world with other people is Brandin’s purpose (66:00)

  • Ask Bobbay 1 question: Where is Bobby in 5 years? (69:15)

  • Where to find Brandin + LIV on social media

    • Brandin

      • Instagram

    • Liquid I.V.

      • Instagram

      • Website

  • Advice for finding a passion/purpose (76:10)

    • Be aware of your surroundings / pay attention to what’s going on

    • Be aware of yourself and what you enjoy

    • Be relentless