Episode 30 - Frendy Lemorin: Creating a Personal Brand Doesn't Just Happen Overnight

It was years ago when I first came across Frendy’s work of both his levitation concept pictures (picture above) and the epic couch pictures he took with guests at the BAPE New York retail location he worked at (picture below). I had no idea what his story was or who exactly he was but I could tell this was someone who was serving his purpose in this world.

Fast forward down the road we share a mutual friend, Yusuf Mazni (Episode 5) of the podcast, and he had taken the time to write a blog post on his site featuring the episode which was a huge look for me. Not only was I brand new in the game but I was getting recognition from the guy I had been following from afar over the past few years! It didn’t make sense to me but it had happened. Weird instances like this remind you that when you put good into the world, it somehow makes it way back to you. Patience is what got me this podcast.

We sat down on the 20th floor of the Club Quarters Hotel World Trade Center looking down at the 9/11 memorial, tourists below walking around and the sun shining down on us on this sixty degree March day in New York City. The energy and vibes were already set high by the time I grabbed Frendy at the hotel lobby and the rest is history.

Super excited to be releasing this episode not only because of my respect for who Frendy is and what he represents to the world but also because I am checking off another milestone for the podcast with this being the 30th episode. I still can remember the very first one and what it felt to put it out to the world and I’m happy to say I still get that feeling, every tuesday night, excited and ready to go for the release of a new one on Wednesday.

Episode Takeaway: Take everything by the moment because when you do so, there is no such thing as time. 

Podcast Outline

  • Who is Frendy Lemorin today?

  • Grew up in Haiti

    • Household filled with grandmother, mother, father, uncles and aunts

    • Very nurturing environment → led him to become empathetic

  • When he was seven, family moved to Miami and then to New York

    • Lived with his grandfather in Brooklyn

    • Only knew French at first and always was eager to read outloud when learning english in school

  • Values that his family taught him at a young age

    • Mother always let Frendy do what he wanted and had confidence that he would do the right thing

  • Father was a bike messenger then graduated to a taxi driver (bread winner)

    • Mother was going to school, became nursing aid with elderly care and eventually became a teacher

  • The world we live in today we can make nothing into something

    • Via social media, internet etc.. but it's on the person to figure it out

  • Went to Lafayette High School

    • Studied mostly computers but followed his passion with acting and entertainment

    • Volleyball and basketball team helped keep him straight after school

  • During Sophomore year of college put the pedal to the floor with acting

    • Fell in love with taking the mind chatter out of his head and fully embracing in the character - taught him the theme of commitment, sticking with something to get something out of it

    • Lost track of his core classes and fell short to graduate on time - financial aid wouldn’t pay the last two years and had to stop going to school

    • Left him depressed for a good year trying to figure himself out

  • After getting fired from previous job, applied to BAPE in New York for the third time

    • Got a call back shortly after to come in for an interview the next day.

    • You never know what to expect and have to always be optimistic at all times

  • Spent eight years at the location

    • Turned the second floor of the store into his own “office”

    • Personal relationships with customers made this hype for the spot

      • Enjoyed bringing happiness to the people that visited him

  • Whenever he meets someone new - always tries to leave them happy

    • Compliments them and makes them feel good

    • You just gotta be yourself and not try to be someone you're not

  • Wanted to move up in the company and work in the press relations but there was no opportunities for him and had to leave

    • Didn’t get recognition for the value he brought to the company

  • Message of his personal brand “Frndy Lmrn”

    • Always felt he had his own back - put his logo on a coach jacket

    • Wanted to give people who follow his blog and support his brand a way to help

    • He wants people to feel good when rocking his merch and feel happy

  • Building your own personal brand in 2017

    • There is no manual, just be you

    • Focus on what you really want to do

    • When you know who you are… the masses will eventually understand

  • Take everything by the moment and there's no such thing as time

  • Perceiving things as a benefit versus a loss

    • Every situation you will learn and elevate

  • How you feel during the day is how you’ll feel towards another person

  • Featured in “Business of being yourself” in Forbes Magazine 2015

    • When you think nobody's looking… there are people watching

    • Reminder to just keep going no matter what  

  • His mother and father coming to America with nothing from Haiti inspires him

    • Even in his lowest points it pushes him to get through tough times

  • Utilize what you have to get what you want

    • You just have to do something to get what you want

  • Successful people schedules are tightly packed - we just see the limelight

    • Don’t lose sight of the work that goes on behind the scenes

  • Life is all about giving - you have to give yourself in order to get something

    • Be mindful of yourself. How can you inspire when you aren’t inspired yourself

  • To make the magic happen, you really have to know yourself

  • You can’t save anybody that doesn’t want to be saved

  • Ask Bobbbaaaay 1 Question: What's your ultimate goal?

  • Picture frame on the wall 10 years from now, what/who do we see?

    • Cover of Forbes Magazine for the changes that Frendy has made on the world

  • Find Frendy on social media

    • Insta/Twitter : @FrendyLemorin

    • Website: frndylmrn.com

  • What 2-3 pieces of advice would you give to someone trying to find their own passion/purpose?

    • Know yourself - once you do that you’ll know your passion = more life

    • When you can do it without thinking twice about it and you’re happy that's your passion

    • What you’re meant to do vs what you want to do is the hardest part to get through