Episode 20 - Justin Escalona: Not Knowing Where Something Might Take You

Attending college not only provides people with an opportunity to learn & grow but also provides a chance to take risks and try new things. No matter where you attend college- from the big time universities to the small community colleges- there is plenty of “free time” that can be used to your advantage.

Before attending college Justin Escalona consistently put out weekly video content. Doing so gave him the chance to learn as he worked on his craft, improving his skills with every production.

Personally, I don’t know much about his childhood or what else he accomplished before college, but something tells me he was accepted into University of Southern California, one of the top film schools in the country, simply because he put in the work.

When he started at USC, he floated around for two months getting a feel for the college lifestyle and heading to the same frat parties every weekend. After two months of acclimating, Justin realized he needed to change what he was doing, and quickly. He wanted to force himself to create content but not on a weekly basis like he had done before college; on a daily basis instead. He wanted it to be natural & not forced. He was living in Los Angeles- an entirely different place compared to where he grew up- and he wanted to show people what he was experiencing which led him to name the vlog “Daily Docs.”

What started out as just an idea has now transformed into over 235,000+ subscribers and 400+ days of consistent vlog content. The viewers & the fans of the show have become invested in not just the content of the vlog, but more so the people that are part of Justin’s daily life.  Fans of the vlog routinely approach him on the street & talk to him as if they’ve known him for years because of his comfortability with sharing his life with the viewers on YouTube. Justin put himself in a position that forced him to create daily content & it has worked out tremendously for him.

Episode Takeaway: Spend ten, twenty, thirty minutes towards doing what you love everyday. When you put in the work & take small steps forward each and everyday, it will have a compounding effect on your skills. And you will improve your craft.

Podcast Outline

  • What made Justin want to start a daily vlog?

    • Wanted to force himself to create something new daily

  • Adjusting his lifestyle now that he was carrying a camera with him all the time

    • Anything is acceptable in LA as long as you “own” it

  • Certain moment that he realized he was onto something big

    • Close friends on his social media platforms began to jump & increase

  • Big doors that have been open because of the vlog

    • Wanted to build a loyal fanbase to jumpstart other opportunities in the future

    • Launched “1340 Collection” clothing line

    • Helped leverage acting opportunities because of his YouTube following

  • Interactions with fans & followers along this journey

    • Fans talk to him as if they have known Justin for ten+ years

  • Any point where he pushed himself over the boundary for content for the vlog

  • Daily routine

    • Class at 8 in the morning & done by noon

    • Just goes with the flow & captures wherever he ends up

    • Needs to be home by 8pm to edit for two hours

  • What's made Justin want to follow through with over 400+ consecutive daily videos

    • Keeps him occupied & wanting to learn more

  • Justin’s interactions with YouTube Comments

  • Any reason in the near future to want to cut off the vlog

    • Waiting till he finds something worth cutting it off

  • Balancing school, vlog & everything else

  • What scares Justin the most?

    • One day having everything just disappear (youtube channel, fans, etc)

  • What does Justin want to bring to the world at the end of the day?

    • Showing people “If I can say it will happen… it’ll happen”

  • Item to cross off the bucket list, what would it be?

    • Buy his parents brand new cars

  • Picture frame on the wall 10 years from now, what/who do we see?

    • Someone that still enjoys life

  • Ask Bobbbaaay 1 question

    • What made you make this podcast?

  • Where can people find you on social media?

    • Youtube

  • What 2-3 pieces of advice would you give to someone who is trying to find their passion?

    • Do everything

    • Don’t be afraid if you don’t know what you want to do