The last and final podcast from New York City… the grand finale… number 50… the art director for Gary Vaynerchuk himself… Tyler Babin.
This podcast episode is really something special to me for a couple reasons. It’s the 50th episode of the entire project which to me is crazzzzy to think about because I can still remember releasing the first episode just the other day. This process has been a hell of a ride and I’m grateful for all these guests thus far.
I knew of Tyler Babin before he had any clue who “Bobbbaaaay” was but if I’m being honest with you I was very much caught off guard when I had seen his Instagram account “@Babin” had followed me. I instantly DM’ed him to tell him straight up how much the content that his team was producing had helped me. That content was for entrepreneur Gary Vee.
If you know me then you know how passionate I am for Gary Vaynerchuk simply because of how much good energy that guy puts into this world and yet he asks for nothing in return. He has has the key to greatness and passes it out to anyone that is willing to just listen to what he has to say. Well it just so happens that Tyler Babin is the art director for Gary Vee and is behind a lot of the content you come across on Instagram and some of his ‘Daily Vees.’
Growing up in Tallahassee, Florida Tyler knew from his first time traveling to New York City in 8th grade that Manhattan was the place he needed to be. I can’t really blame him because coming from a decent size hometown myself, NYC just seems like a city full of opportunity for someone with ambition. Following his passions for photography, filmmaking and design he landed himself an opportunity to work as a design intern for Vaynermedia. Although he was not offered a full-time position from the internship he was able to prove himself to Gary and was later offered a full-time spot to work for him directly.
This podcast was recorded on the 25th floor of Vaynermedia in New York City and although there was no way to capture it, the energy of just being in this office was something special.
I think one of the main takeaways from this episode is to wake up everyday and do what you love. Although it may seem impossible or unrealistic it can absolutely be your life if you want it to be. There are people in this world that will wake up everyday and do something they hate or on the other hand, they feel fired up and energized for a new day. Ask yourself “If I could wake up and get paid to do something everyday, what would it be?” Do that.
Podcast Outline (Time Markers for Audio Version)
Who is Tyler Babin today and how young is he?
23 years young, the art director of Gary Vaynerchuk now living in New York City for the past year and always trying to push himself further
Visited New York City while he was in 8th grade and always felt/knew that this was where he needed to be
Felt very at home when he finally made the move there
Grew up in Tallahassee, Florida
Parents were always very supportive with Tyler doing what he wanted to (2:30)
Used to love magic when he was kid and wanted to see what the trick looked like from the perspective of the person watching it
Started recording himself doing the tricks, was creating his videos and really started to enjoy the editing part
Liked the instant gratification of a digital camera of being able to manipulate and edit the images on his computer
Slowly began to transition into a mix of photography, videos and design
Everyone was telling him to find a certain niche” and stick to that but instead he balanced and put effort into building all three (3:40)
Was always someone that dreamed big (being a professional skateboarder, then magician, and lastly photographer)
Went to a high school that had very advanced creative courses that set him up for when he graduated
Importance of staying a child at heart because then you’re never scared of anything
Father was a successful lawyer, mother had been in the medical field all of her life and pushed Tyler to go to Tallahassee Community College (6:40)
Didn’t want to just “get a job” and was buying him time to figure it out
Was enrolled for 4 years but was just going through the motions and used his spare time to focus on his passions
Even when you think you know it all, there is always more to be learned (8:30)
Thousands of other media companies in NYC but wanted to work for Vaynermedia strictly because of Gary Vaynerchuk (9:20)
Saw “How to Get Off Your Ass & Get Noticed” and continued to follow Gary’s content
People do not have a good enough relationship with the idea that they’re going to die one day (11:46)
When you come to grip with it you begin to be fearless and go after what you really want
Vaynermedia makes sure that their employees are happy and enjoy what they do
Claude Silver who is the Chief Heart Officer is responsible to talk to everyone and make sure they’re happy coming to work everyday
The better you treat people the more likely they’re to stay
Started as a design intern and then transitioned to Art Director of Gary Vee’s personal brand (14:20)
Two of the other interns Tyler was working with got full-time offers but he did not (15:10)
Wasn’t sure of what was going to be the next step, came across “The Obstacle Is the Way” by Ryan Holiday and changed his mentality of how he was going to figure it out
Scheduled a meeting with Gary on his last day and had a 45 min taxi ride conversation with him (16:50)
Locked in a 1 month internship for him and two weeks in got offered a full-time position
Creating content that is impactful and gets your point across (19:10)
Speak your truth and do not sugar coat anything
With a small team of people personally working on Gary’s content/branding, communication is important (21:30)
Group chat with everyone on the team plus Gary keeping everyone up to speed
Capturing different ideas that might not be used now but could be used later is important
Getting stuck in wanting to do too much and not recognizing where he is actually at (23:20)
Needs to remind himself to be patient and to stop comparing himself to other people
Working alongside Gary, one of the many things Tyler has learned is living without regret
Gary is someone whose day is booked by the minute and Tyler tries to do the same and utilizes every part of the day
Everyone has their own levels of ambition and we need to look ourselves in the mirror and figure out what it is that will bring us true happiness (28:20)
Focus on one thing at a time and get really good at it (29:00)
People sometimes stretch themselves thin too quickly
Key to turning your dream into a reality (31:40)
Work really hard to make it happen
You’ll never be the most talented person in the room
It’s never too late to make a change in your life but you have to judge it off of your talent and ambition
What matters the most to Tyler is that he is happy and wakes up everyday loving what he does
Everyone is wrapped up in their own shit and people think that other people care about them more than they actually do (36:15)
Course correct yourself and actually do what you want and not worry what other people might think
If you fail everyone will forget but if you succeed everyone will be there for you
Ask Bobbbaaaay 1 Question
What is one thing you want to do before you die?
Picture frame on the wall 10 years from now, what/who do we see?
Wants to be surrounded by good people, happy and either in LA or NYC
As long as he can be creative everyday with good energy
Find Tyler on social media
YouTube/Facebook: Tyler Babin
What 2-3 pieces of advice would you give to someone trying to find their passion/purpose (46:20)
Get a job doing something you know 100% is not your passion because you’ll get focused really quick
Test and learn a bunch of different things and say yes to everything and see what happens
Don’t stop until you find your thing