Tyler Hoy is a 22 year old artist manager from Iowa with a passion for music. I met Tyler through Twitter years back and have kept in touch ever since. We’ve had the chance to see both Logic and Jon Bellion perform in Chicago which was incredible! Most importantly, we’ve had Silas perform twice at Illinois State for the university’s “Welcome Week.”
Ben: Before we get into questions, can you give readers a brief introduction of yourself?
Tyler: My name is Tyler Hoy and I’m 22 years old. I’m from Iowa unfortunately and I manage my best friend Silas.
Ben: When and how did you discover your passion for music and upcoming artists?
Tyler: Music has always been a huge part of my life man. Growing up my mom was in a band, she was an amazing singing and also player piano. I grew up around rock and roll mainly. I started going to concerts when I was like 3 or 4, whether it was going to watch my mom’s band play somewhere or going to concerts with my dad. Music is was always playing no matter where I was and even if it wasn’t physically playing from a radio or something like that I always had a song stuck in my head or was playing drum beats on my desk in school… As far as upcoming artist go, it really became a whole different way to find new music when the internet started booming with new artists on youtube like 2011/2012. I would just go on youtube and find different songs I liked and then recommended videos would show up based on what I listened to. I remember listening to Mac Miller’s ‘Kool-aid and frozen pizza’ and finding Logic’s ‘Young Sinatra’ because they were the same beat/sample. I have always had an ear for things that are “up and coming”. I don’t know if it’s luck or what but it’s awesome. I saw Travis Scott live 4 years ago back when he was performing Owl Pharaoh and now he is giant man.
Ben: Can you talk about how you started working with Silas?
Tyler: I found Silas through Social Media. 3 years ago Logic posted a tweet with a DatPiff link talking about this dude from Maryland. I started listening and I fell in love with that mixtape. It was so raw and powerful. I knew he had talent, and then I found out he was only 17 when he released it and it blew my mind. One of the biggest things was being able to relate to his music. Not necessarily his story although some we do, but just the struggles we had both gone through and finding our way to get out of that hole and depressive mindset. I basically tweeted at him after I finished the mixtape and was like “Yo!!! Your music is awesome, I give it 3 years tops before you’re on a world tour” or some shit and he replied. I saw he only followed like 70 people at the time but I asked if he would follow me back before he blew up and he did hahaha. I started to notice we had a lot of common interest. Music tastes, anime, movies, he actually helped me figure out how to solve a rubik's cube too. Once I figured out he had a PS4… Man it was a wrap. He was in LA at the time and I was in college but bro we would literally stay up till 5AM CT time playing video games and all we did was talk. Talked about life, music, movies, just literally anything that came to our mind at the time. I remember one night we were playing PS4 super late and PSTMN called him and told him he needed to redo a verse from one of the song on his mixtape “shades of blue” and I was freaking the fuck out because he recorded it while we were playing PS4 and like, thats my favorite rapper man. I couldn’t believe it. Silas moved to Chicago later on and that’s when shit got serious. He had a ‘Manager’ at the time and before he released his 3rd Mixtape ‘SKiWALKER’ I was asked to join “TEAM301” which was essentially some of his fans put together to help with the rollout of the project and stuff. That opened up a lot of stuff for me and I saw where I could help out. I became his old managers personal assistant and was basically doing all the work the manager would do. Before Silas and his old manager cut ties he had booked a show in some dudes apartment… Like literally inside of some dudes apartment with big ass speakers and a mic, it was super dumb but we were like fuck it and did it. I drove 5 hours to Chicago to pick up Silas and we drove to this dudes apartment to perform his first show of like 15 maybe 20 people. After that we became super super close, like that was when we became family. I kinda just stepped up, I wanted Silas to be able to do things like shows and features and stuff like that so I didn’t really say anything to him about it at first but like, I started reaching out to venues and started reaching out to people who wanted his feature on a track and shit and basically just relayed whatever information I had got and tossed it to Silas hoping he would want to do the stuff. And like, it just worked. Things started clicking, we had people reach out to us about performing and other people wanting to purchase features and Anthony saw that and basically called me out of the blue and was like “Yo, you’re killing it! Do you want to be my manager?” And of course I accepted.
Ben: What have you learned during your time managing an artist?
Tyler: A lot man. The music business is crazy. Learning how to book shows, reaching out to blogs, creating a website. Like never a day in my life did I think I would have to create a signature for my email address hahaha but I did. Super amazing book helped me out called ‘All You Need To Know About The Music Industry’ by Donald S. Passman. To any artist or anybody that is managing an artist I recommend that book. Also learn to meet new people, you never know who can lead you through certain doors.
Ben: Who has been your biggest influences in your journey?
Tyler: I have so many influences. My mom was a huge one for sure like I talked about earlier with her being involved with music so much while I was a kid. Silas is a huge influence too, showing me to never give up and always follow my dreams. I want that man to succeed more than I want to in my life, just because I know he will and I know what he is capable of. Logic has really become a mentor to me. The motto Peace, Love & Positivity radiates with me constantly. I actually have it tattooed on my wrist so I wake up every day and see that, it’s a reminder on how I should be always. Not only the motto but as a businessman and how to move in the industry. And of course his story, I relate to it a lot you know. Coming from nothing and breaking the cycle of being a product of your surroundings. If my mom wouldn’t have passed away in 2009 man, I don’t know what I’d be doing. Homeless, broke, jobless, drug addict. It’s hard to say. That town I grew up in is no good. It was a blessing and a curse when I lost my mom and I didn’t realize it until I was an adult but now I realize everything happens for a reason.
Ben: You recently had the chance to fly out to Los Angeles and listen to Logic’s new album “YSIV.” What was that experience like?
Tyler: That was a dream come true. I’ve been following Logic for years so it was surreal. When I first got the email I seriously thought someone was playing a prank on me. It didn’t even hit me what was happening until I landed in LA and it was just crazy. I had a moment during the listening party when we listened to the title track “YSIV” and I actually broke down and started crying… And I don’t cry like ever. But in that moment I was just so happy with everything that happened in my life. As soon as the song started it hit me hard. All the shit I went through in my life and somehow against all odds I had made it through everything and I was hanging out in LA with some of my best friends and my mentor/brother Logic, listening to his album early. I said it was like a dream come true. But it’s only a dream until it happens to you.
Ben: What’s coming next for you? Do you have any big plans for the rest of the year?
Tyler: No crazy plans as of right now. We just gonna keep working and riding out with whatever happens. Any Silas fans need to tell that man to drop some fuckin music because I know he got heat stored hahah!
Ben: What advice would you give to someone following their passion?
Tyler: Treat everyone with respect, be nice to everyone. You never know who somebody is/could end up being. Always do what you love, don’t care what other people think about you. I’m such a nerd man, I like anime, Pokemon, call of duty, star wars, hip hop, football, like my taste for things in life jumps all over the place and I don’t care what people think about it. Just do you. Always follow your dreams and never let anyone tell you what you can and can’t do. You can do anything if you put your mind to it. And like i said previous, It’s only a dream until it happens to you.